Meet Sasa Misic, CPA Accountant in Kitchener, ON
I'm Sasa Misic, a Chartered Professional Accountant (CPA, CMA) and the sole practitioner behind Misic Accounting. I founded this practice in 2017 with a clear purpose: to give incorporated business owners and entrepreneurs a direct relationship with a qualified CPA, not a rotating cast of junior associates. When you work with me, you get one professional who understands both your business strategy and your tax obligations, handling every file personally from start to finish.
CPA Professional Profile
A Background Built on More Than the Tax Code
My professional background extends well beyond accounting. Before building Misic Accounting, I developed deep expertise in commercial banking, credit, and investments. That cross-disciplinary experience shapes the way I approach every client relationship. Where many accountants focus narrowly on compliance, I bring a well-rounded perspective on business viability, lending, and financial health that helps my clients make genuinely informed decisions. I hold the Chartered Professional Accountant (CPA) and Certified Management Accountant (CMA) designations, and Misic Accounting is a BBB Accredited Business. I am also a QuickBooks Pro Elite Partner, which means I work with one of the most advanced tiers of QuickBooks expertise available to practitioners in Canada. These chartered accountant credentials are not just letters after my name; they represent the technical rigour I bring to every engagement.
Accounting Firm Owner, Ontario
Why I Work the Way I Do
The Ontario accounting market has a real gap between large firms buried in red tape and low-cost bookkeepers who lack CPA-level oversight. I built Misic Accounting to occupy that middle ground. My practice is deliberately focused on a select group of clients, because volume has never been my goal. What matters to me is the quality of the relationship and the accuracy of the work. I operate on a one-to-one model. The professional who assesses your business strategy is the same one navigating the tax code on your behalf. There are no handoffs, no translation errors, and no surprises at year-end because I maintain continuous oversight of every file throughout the year. My clients are not account numbers; over time, I come to know them as partners and, in many cases, as friends. I serve incorporated businesses, self-employed owners with complex tax needs, and growth-oriented entrepreneurs across the Kitchener, Cambridge, and Waterloo region, as well as clients across Canada remotely (excluding Quebec). With over 100 five-star Google reviews and recognition as a Three Best Rated firm, the trust my clients place in me is something I take seriously every single day.
Your Questions, Answered
Common Questions About Working With Sasa
What professional designations does Sasa Misic hold?
Sasa holds the Chartered Professional Accountant (CPA) and Certified Management Accountant (CMA) designations. Misic Accounting is also a BBB Accredited Business and holds QuickBooks Pro Elite Partner status, reflecting a high level of technical proficiency with the QuickBooks platform. These credentials confirm that the accounting work is handled by a fully licensed and qualified professional, not a bookkeeper or unlicensed preparer.Is Sasa the only accountant handling my file, or will it be passed to someone else?
Sasa is a sole practitioner. Your file will not be handed off to a junior associate after onboarding. The same professional who reviews your business situation and builds your tax strategy is the one who prepares and files your returns, manages your bookkeeping, and stays on top of your year-round compliance. This one-to-one model is a core part of how Misic Accounting operates.What is Sasa's professional background before founding Misic Accounting?
Before founding Misic Accounting in 2017, Sasa developed professional experience in commercial banking, credit, and investments. This background informs the way he approaches client work, giving him a broader perspective on business viability and lending than a typical tax-focused accountant would bring. It is part of what allows him to offer Virtual CFO services and meaningful business advisory support, not just compliance filing.Which areas does Sasa serve, and can he work with clients outside Kitchener?
Sasa is based in the Kitchener-Cambridge-Waterloo corridor and serves clients throughout that region, as well as in Guelph, Hamilton, Brampton, Mississauga, Oakville, and Burlington. He also works with clients across Canada on a fully remote basis. Quebec is explicitly excluded from his service area. Geography is rarely a barrier for incorporated business owners and self-employed entrepreneurs looking for CPA-level oversight.What kinds of businesses and clients does Sasa typically work with?
Sasa's primary focus is incorporated small-to-medium businesses and self-employed entrepreneurs with complex tax needs, such as owners of rental properties or businesses with significant deductions to manage. He does not accept basic T4-only personal tax returns, and payroll is available only within a broader accounting relationship. His practice is intentionally selective, prioritising long-term relationships over volume, which means he works best with clients who want a proactive, year-round advisory relationship rather than a one-off filing.Does Sasa provide investment or insurance advice as part of his services?
No. Sasa is not currently licensed to provide investment or insurance advice, and Misic Accounting does not offer those services. His practice is focused on accounting, tax planning, bookkeeping, corporate compliance, and business advisory services grounded in his CPA credentials and banking background. If investment or insurance guidance is something you need, you would need to work with a separately licensed professional for those areas.What does the initial Accounting Assessment involve?
The Accounting Assessment is a structured intake process where Sasa reviews your situation and determines whether Misic Accounting is the right fit for your needs. It is not a free advice session or a consultation where complex tax questions are answered on the spot. The purpose is mutual: you get a clear sense of how Sasa works, and he gets the information needed to understand your business before committing to an ongoing relationship. Next steps are then discussed based on what your business actually requires.
